McDonald’s launches a hamburger in support of local producers in the face of the Covid-19 crisis: The restaurant chain has presented the Big Good hamburger to support 2,000 Spanish producers.
The McDonald’s restaurant chain has presented this Tuesday a new hamburger, ‘Big Good’, with which it intends to support 2,000 local producers in the face of the crisis caused by Covid-19, helping to reactivate their demand and thus contributing to its economic recovery.
As reported by the company, some of the ingredients that saw their demand fall the most in the first months of the crisis have been selected and the scope of this aid has been amplified as much as possible and hence the origin of the ingredients is very diverse and covers different parts of the Spanish geography, including Extremadura, Castilla La Mancha, Castilla y León, Galicia, Madrid, Catalonia, Navarra, Andalusia and Murcia.
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It is an “action in accordance with our purpose as a company”, said Luis Quintiliano, CEO of McDonald’s Spain, about the launch of Big Good, in relation to what it means for the Spanish primary sector “at a time as delicate as the current one “, but also because,” beyond this, and as a company, our duty is to be close to society. ”
” I believe that the current moment requires that companies implement actions such as Big Good, which help to reactivate the economy of our country “, has defended Quintiliano who has invited other companies in the sector, so that, to the extent of their possibilities, “join this movement to support the primary sector.”
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